Absolutely true. Having trouble coming up with a name. Open to ideas. Currently I'm thinking "Tabularity", I've bought the domain. Not 100% set on it, but I'm definitely set on changing the name.

SQExcel? The domain sqexcel.com is available.

I'd advise against using the term 'excel' in the product, unless you use it as 'blah for Excel'.

eQuery? xlsql? I dunno, but I agree that the name makes it a little bit harder to take seriously.

I doubt the name itself matters much as long as the product/site/marketing/branding/support docs/etc. look professional enough. In fact, this name is pretty unique and would probably show up as the only result when searching from Google.

That's what I thought at first too, but I suspect it's too late and most companies won't care much. Key is to have an enterprise edition with a support agreement and a higher price (as identified elsewhere in this thread).

Ever since I saw an invoice for Good for Enterprise (office nickname: Good for Nothing) I've realized enterprise buyers aren't too worried about name.

The name is playful and plays on collective conscious of "thingamabob". I think the name is clever and succinct.

Nice to hear definitely. That's the vibe I was going for, but it feels a bit clumsy. Maybe I should have use QueryThingie instead:)

QueryWidget?