I have one of these at work (and my colleague one of the name brand articles) - you don't see the branding on either one 99% of the time, because your laptop is covering it.

Ultimately, it is just a laptop stand, and it's a quality one. I'm just surprised that it took Amazon to come up with a lower priced competitor - I've been looking for something that wasn't $50 for a long time. All of its competitors other than Amazon are overpriced, flimsy pieces of plastic.