Because one way of making new things is to take two existing things and combining them into some new arrangement. It's pretty much humanity in a nutshell. So they took "the us govt requires companies of a certain size to set up recycling programs", combine it with "Apple sells a lot of stuff", and bingo, you've got "apple recycles a ton of stuff" as a new story. It's kinda lazy, but it's low hanging fruit.

So, can we expect "Dell recycles a lot of stuff" next week, and HP the week after, followed by Sony?

Dell have an equivalent page: http://www.dell.com/learn/us/en/id/corp-comm/us-goodwill-rec...

That's a fair point, but it's not a lie like the article asserts.