hmmm, talking about "rights" might not be the way to look at this. talking about systemic effects might be a better way. consumers aren't just consumers after all, they're also usually employees. What are the effects, both positive and negative of having such a large company be able to dominate supply chains so much that they can often bring equivalent quality products to market for cheaper. It's a complicated question, not as easy as the moralizing on either side. Amazon and WalMart bad! Amazon and WalMart good!