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Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by MBCook on Wednesday April 20, 2016 @02:29PM (#11536617)
The term for that is Sherlocking, referencing a 3rd party tool they 'integrated' in either OS 8 or OS 9 (sorry, don't remember exactly).

I'd argue the f.lux case is a bit different.

Either way, haven't big retailers (Walmart, BestBuy, etc.) always done this?

Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by chc on Wednesday April 20, 2016 @05:10PM (#11537777)
For anyone curious: The third-party tool was Karelia's Watson, which was a tool that let you search websites, with the ability to add support for new websites through plug-ins. In OS X 10.2, Apple added the same functionality to their "find file" tool Sherlock (and IMO made the program worse than either Sherlock or Watson were on their own).
Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by mesh on Wednesday April 20, 2016 @06:18PM (#11538149)
They have also done this with Spotlight, taking over functionality of app launchers / utilities like Quicksilver and Alfred.
Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by chc on Wednesday April 20, 2016 @06:33PM (#11538233)
Funnily enough, Apple also got into competition with Karelia's next product, Sandvox, when they released iWeb. That didn't seem to kill Sandvox the way Sherlock did Watson, though.
Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by MBCook on Wednesday April 20, 2016 @11:57PM (#11539582)
To be fair... iWeb was pretty bad. I tried to use it. Nope.
Re:Got a Hot Seller on Amazon? Prepare for Amazon to Make On... by MBCook on Wednesday April 20, 2016 @05:47PM (#11537993)
Oh, I thought it was earlier than that. I also couldn't remember if Sherlock was the Apple tool or the 3rd party one.

I didn't come back to the Mac until a hair before 10.4, so I don't have first hand experience.