Re:Using cost-per-click data to debunk advert design myths
by DiabloD3 on Tuesday April 19, 2016 @09:24PM
(#11531700)
This entire study makes no sense to me.
I've never heard of Sketchdeck, but CPC is meaningless. If they are selling a product, it should be cost per sale or cost per dollar or something in this vein. This is the only metric that means a damn, I could care less who clicks my ad if I can't convert them.
I've never heard of Sketchdeck, but CPC is meaningless. If they are selling a product, it should be cost per sale or cost per dollar or something in this vein. This is the only metric that means a damn, I could care less who clicks my ad if I can't convert them.