Point taken. But when a startup brags about how they're burning $200K+ a year on something they probably don't need to, then follows it up with "we don't want to learn how to be more efficient", a tiny part of me dies.

DevOps isn't easy, but its not that hard.

I didn't feel like the article was bragging, but it would be nice to have a discussion about how many of those services would be redundant in the face of a devOp, vs a devon yearly pay.

It might not be hard, but sometimes it is worth paying someone else to do the boring stuff so you can focus on your core competences.