The 1% that actually read stuff, are usually under some sort of group journal usage license like a university library, or large organization site license, so they usually aren't paying anyway. I think the biggest hurdle is that these decisions are usually only made (with the exception of the occasional individual $15 ieee article purchase ) by top level executives at the journal's and the "customer's" organizations, while the costs burden is pushed on to every one else at that organization.

My fellow researchers firmly follow the, "citizens paid for it, we are gonna share it" mentality so all results and source material is made available for free online. if someone wants everything organized into a strict 10 page limit, they can have it, but they arent getting anything more than what everyone already has access too.