News for hackers. Stuff that matters.

A comment on "Mad Libs" Style Form Increases Conversion 25-40%. Parent comment

Re:"Mad Libs" Style Form Increases Conversion 25-40% by ErrantX on Thursday February 25, 2010 @01:05PM (#1151144)
When the original was posted here on HN last year I seem to remeber it was quite widely panned as "too different" (a reasonable concern).

It's nice to see an actual implementation - and that it's not a conversion killer or anything.

But it would be nice to see a clearer example of it being the only change to a form.

[ Parent | on HN ]
Re:"Mad Libs" Style Form Increases Conversion 25-40% by ThomPete on Thursday February 25, 2010 @01:45PM (#1151255)
Also as I have already mentioned. It would also be nice to understand whether the Address is optional in both of the examples.

Right now it looks as if it's only optional in the "after" form. And then it's quite obvious why it converts better.

[ Parent | on HN ]