Re:"Mad Libs" Style Form Increases Conversion 25-40%
by grayrest on Thursday February 25, 2010 @12:58PM
(#1151120)
The first place I saw this style of interaction is in the novella-weight Magic Ink [1] essay.
Re:"Mad Libs" Style Form Increases Conversion 25-40%
by warfangle on Thursday February 25, 2010 @01:42PM
(#1151245)
Wow. This is amazing. Thanks so much for the link - bookmarking for later reading.
Re:"Mad Libs" Style Form Increases Conversion 25-40%
by ErrantX on Thursday February 25, 2010 @01:05PM
(#1151144)
When the original was posted here on HN last year I seem to remeber it was quite widely panned as "too different" (a reasonable concern).
It's nice to see an actual implementation - and that it's not a conversion killer or anything.
But it would be nice to see a clearer example of it being the only change to a form.
Re:"Mad Libs" Style Form Increases Conversion 25-40%
by ThomPete on Thursday February 25, 2010 @01:45PM
(#1151255)
Also as I have already mentioned. It would also be nice to understand whether the Address is optional in both of the examples.
Right now it looks as if it's only optional in the "after" form. And then it's quite obvious why it converts better.
Great idea, and great to find it perform better. It probably helps alleviate the confusion some people feel inherent in dealing with their computer - the same kind of people who have no idea how to respond to a dialog box with yes/no|accept/decline, but can answer the same question promptly when posed verbally.