Redfin provides a refund of a portion of their commission as a seller's agent. I considered them when selling a house. However, after having meetings with an agent of theirs and another independent agent that charged the normal 3% seller's fee, I decided to go with the independent.
The Redfin agent had suggested a price of $649k, while the independent suggested $745k. The house wound up selling just under ask of $738k. The Redfin agent did very little work to understand the value of the property and what it could be sold for, and only used an automated tool, while the independent agent did more work to select better comparable properties. And the more expensive broker wound up paying for some items such as light landscaping and staging, so the price difference was less than the percentage differential.
Obviously in this case the discounts Redfin provided did not nearly make up for the difference in selling price. A good broker can get a price that is vastly larger than the difference in their price.
However, Redfin would probably be great for selling properties that are part of subdivisions, or in a condo building, where the automated tool would work very well and not as much "human intelligence" is required to get the job done.
You are paying for market expertise, negotiating experience and arms length distance.
On a slightly different note, this podcast and the book "The Middleman Economy" go into detail about why middle men (like real estate agents) are useful: http://www.econtalk.org/archives/2016/03/marina_krakovsk.htm...
Edit: typos
a good agent has seen it all before, knows what to do when the seller or buyer starts making threats or is trying to angle the deal somehow. he knows what lawyers to call, what finance people to call, and yes, networks and has relationships with agents to get you properties that haven't hit the market yet.
out of my peer group who has ever bought property, i'd say a good third of them had some kind of issue during the deal that required an expert to mitigate.
of course a shitty real estate agent isn't worth their pay - but that goes for any job. but otherwise, it's the same old shit -- things are going great, what am i paying you for? things are going shitty, what am i paying you for?
On the next house, he looked at the roof and knew that the house probably had a recalled shingle on it, and we couldn't even get insurance on the house with that shingle. The homeowner was stuck between replacing the shingles or taking a chance that the next buyer would have less attentive real estate/home inspectors.
Twice I have greatly benefited financially by his expertise. I'm not paying him a lot for his services necessarily (although he's great at it), I'm paying him for his expertise.
I've always felt paying a Realtor 3% on the biggest item most of us will buy in our lives is crazy. I just don't know what they do for that commission. I don't know what makes one successful--just because he/she sold more than the others? Pay them more because they know how to network?
I missed getting my RE Brokers license a few years ago. I procrastinated. The Realestate lobby got to Jerry Brown, and got their bill though. A rediculious bill that just made it more difficult to get a license, essentially cutting down on supply. Enough said. To get a licence. It's about eight courses, and couple of years of doubious experience, and a simple test.
Now what does a good Realtor do earn that huge financial jackpot when they sell/buy you a house? I haven't a clue. Maybe a good omissions/errors insurance policy? I don't have a clue.
I've been told to pay full commission, and you will see what they bring. Then again, this sounds like something the King of Realestate came up with?
So, to all you young, hungry developers. I really believe the Realestate Agent is long past it's due date. I would love to see a safe way to exclude them, and their commissions form the home/commercial buying experience. A fool proof way?
I will now look into Redfin. If it's half what I believe it to be; there's much room for competition?