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A comment on Revenue on Medium. Parent comment

Re:Revenue on Medium by fweespee_ch on Tuesday April 05, 2016 @05:19PM (#11434570)
Yeah. Tbh, at this point, I think sponsored content is here to stay as a serious funding model for publishers. I just hope its well marked.

People have shown they aren't willing [for whatever reason] to buy content with cash directly so the alternative is for it to push an agenda that is paid for with cash.

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Re:Revenue on Medium by mmanfrin on Tuesday April 05, 2016 @05:31PM (#11434679) 

  I just hope its well marked.
I don't think the future of ads will be well marked -- because being well marked means it can be blocked easily.
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Re:Revenue on Medium by fweespee_ch on Tuesday April 05, 2016 @05:38PM (#11434722)
I'm pretty sure legally you are required to label sponsored content.

https://www.ftc.gov/tips-advice/business-center/guidance/ftc...

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Re:Revenue on Medium by Pyxl101 on Wednesday April 06, 2016 @05:00AM (#11437556)
That's a really usefully written FAQ. Well done FTC. It gets into a lot of meaty stuff:

> Testimonials claiming specific results usually will be interpreted to mean that the endorser’s experience reflects what others can also expect. Statements like “Results not typical” or “Individual results may vary” won’t change that interpretation. That leaves advertisers with two choices: [...]

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