Re:Revenue on Medium
by Pyxl101 on Wednesday April 06, 2016 @05:00AM
(#11437556)
That's a really usefully written FAQ. Well done FTC. It gets into a lot of meaty stuff:
> Testimonials claiming specific results usually will be interpreted to mean that the endorser’s experience reflects what others can also expect. Statements like “Results not typical” or “Individual results may vary” won’t change that interpretation. That leaves advertisers with two choices: [...]
> Testimonials claiming specific results usually will be interpreted to mean that the endorser’s experience reflects what others can also expect. Statements like “Results not typical” or “Individual results may vary” won’t change that interpretation. That leaves advertisers with two choices: [...]