Sure, but the author literally says "pushing to a special branch might seem more complex, but consider X." Those steps are more complex than pushing to a special branch.

Just last night I decided not to bother submitting a (tiny, one-line) patch to an open-source project because I didn't feel like going through all that rigmarole. The steps may not seem difficult or complex but they are steps, and they are friction, and eliminating friction is generally a good thing.