Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg...
by tomp on Monday April 04, 2016 @08:50AM
(#11421441)
> On Google search sometimes the people who will pay for ads are sometimes a better signal than those that SEO their way to the top.
Are they?
If you have 2 products that sell for X, one company spends Y on ads and X - Y on product, the other spends X on product. It would seem that the second one should be SEOd (by good reviews and recommendations) to the top, and that would be the more important signal.
Are they?
If you have 2 products that sell for X, one company spends Y on ads and X - Y on product, the other spends X on product. It would seem that the second one should be SEOd (by good reviews and recommendations) to the top, and that would be the more important signal.