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A comment on Rise of Ad Blocking Is the Ad Industry's Fault, Says Outgoing FTC Commissioner. Parent comment

Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg... by iand on Monday April 04, 2016 @08:48AM (#11421434)
Don't forget Google's free hosting of Javascript libraries and webfonts. The cost of serving those is recouped by dropping a cookie on you. Also Google DNS can give them great insight into domain popularity.
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Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg... by 0xffff2 on Monday April 04, 2016 @01:56PM (#11423876)
>The cost of serving those is recouped by dropping a cookie on you.

Only if you allow third-party cookies. I'm honestly amazed that browsers haven't moved to turn third-party cookies off by default.

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Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg... by cm2187 on Monday April 04, 2016 @09:14AM (#11421586)
Yeah but there are no cookie in DNS queries. Tracking by IP is a lot more toothless than tracking by cookies / super-cookies.
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Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg... by pdkl95 on Monday April 04, 2016 @11:25AM (#11422591)
IP based tracking still works most of the time. Dynamic IPs change very infrequently, and NAT combines IPs in physically (and often socially) close groups. It isn't perfect, but a lot of those requests can probably be mapped back to those cookies.

Google's entire business is based on building large database of tracking (and other) information; obviously their DNS is just another data source.

Just skip the recursive resolvers and run a local caching DNS server that starts from the root zones.

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Re:Rise of Ad Blocking Is the Ad Industry's Fault, Says Outg... by cm2187 on Monday April 04, 2016 @01:04PM (#11423471)
But you can't serve the same ads to the teenager of the family, Grandma and Dad...

And the IP may be a public network.

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