That sounds fantastic. I had a slight ear-infection the other day and couldn't be bothered going to the doctors for a antibiotics prescription. Even if it is free/cheap (Australia). Being able to skip the doctor part would be great.

Also - We've used the "Nurse on Call" call-centre a couple of times. It's been a good experience. Reassurance if it's not a big deal, and a referral to a doctor (or an auto dial to an ambulance) if it is.