While I agree with some elements of that line of thinking, I also think that surfacing latent biases can help us to double-check some of our "gut reactions", particularly in high stakes situations (hire/fire/promote as just one example).

I do not believe in any form of quotas or similar affirmative action items, but if I am sub-consciously biased against someone, I'd rather know that, so I can make an attempt (which will still have some bias) to make a fact-based decision.

"I do not believe in any form of quotas or similar affirmative action items"

Same here, but apparently that's what makes me "a racist", or so the media has informed me.

That's completely fair, I hadn't considered critical situations.

False; even if racism isn't conscious that doesn't mean that it can't be identified and racist actions percent d by sufficient conscious choice and self-examination. Doing better than what unconscious instinct would lead to alone is often possible.

And this is why society has focused too much an moralizing the means and making taboos out of them. It's the ends that matter.

Defining it that way incentivizes people to lie to themselves.