If any software company would decide to use the same strategy adopted 25 years ago, then all of them would horribly fail. Context is different, mission and vision as well. I honestly dont see how is this similar to any of the examples you mention. This is MS targeting developers like me that decided to buy an MBP over a Windows laptop (In my case: A MBP over an XPS). IF I would have bash, I'd buy XPS.