All online transactions are processed as credit - even if the card used is debit/prepaid debit - and the card issuer earns 1-3% for each transaction. Some of this fee is rebated back to people through cashback/travel rewards cards, but I am assuming Privacy & Customer's Bank will be using it to fund their business.
Pretty cool idea! And even cooler website!! Would be interesting to see some sort of loyalty/rewards program implemented, although that doesn't really jive with your anti-marketing pitch.
I'll be sticking with my credit cards for now. They're worth a lot more than their rewards, and it's a shame so many people choose to stick with debit...
These guys directly debit you, so they have to float nothing, they have no fee on the ACH, and they keep the 1-3% merchant fee. That said... avoiding some of those earlier issues of fees and data selling, this seems kinda cool.
[0] https://developers.braintreepayments.com/reference/response/...
In fact a few places accept debit cards but do not accept credit cards as fees with debit cards can be lower.
There's just a handful of subscription merchants that don't take prepaid debit cards.
I'm not too aware of how cards are in the US but generally in Europe & Australia (afaik) they're this way. Do cheque cards have mastercard/visa on them in the US (What about maestro/electron)?
You are right -- if the card is bank-issued, then they can simply place a hold and release it without money flowing. With Privacy, it would seem they will need to actually pull the cash to be able to ensure that its there when the final charge comes through. Curious to see how this plays out.
My company used to send us on work related trips which were paid for in advance, but relied on us to provide our own cards at the hotels for incidentals. After a few (presumably less financially stable) employees used debit cards with low balances to check into hotels (effectively leaving them with no money during their stay), this policy changed so now the company credit card is used for hotel check-ins.
I personally hate the new policy because I have good credit and like getting room service, and for some reason I find it kind of emasculating that I'm not allowed to use my own card.
I for one don't care for the puny rewards which are much smaller than the value of the data they get from me anyway.
Because this service draws directly from your bank account, and takes what would otherwise be your rewards from the credit card fees their banking partners charge, it provides a nice business model for them at the cost of you getting 0% rewards back. Not worth it, in my opinion.