I think the gambling industry could probably start taking tips from the mobile gaming industry now.

Free video-slots that give you "Casino Coins" (CC) that you can redeem for drinks/food.

The free games will be very, very basic (no multiplay or bonus features), and you might earn enough over a few hours for 1 free drink. Limit free game spins to a certain rate per hour.

Pay into the game and you'll get better unlocks. Pay continually and you'll increase a "combo meter" that will tilt things even more in your favor. Pay small extras that let you customize the video slot interface with your favorite characters, hats, sounds, etc. that are tied to your casino account rewards card.

Urgh.

You think the gambling industry needs advice? They're drowning in money last I checked.

A lot of this stuff is slowly being integrated done with points cards and the like, but laws on the books in the NGC prevent some of the more egregious stuff from occurring that violate privacy things.

I went to a casino that sorta does this, but isn't 'free'. But for every dollar or so you spend, you get casino dollars to spend on food/drink (no idea of the real dollar to casino dollar)

Went there with a friend that spends a lot in slots and we all (party of 8) drank and ate for free because of that for the entire night.

How would the casino business stay afloat if 99% of its customers didn't spend money?

Don't forget the social network integration to broadcast their jackpots to their networks. Also, the cosmetic rewards should affect the outward display of the machine, so their status can be easily ascertained by others.

You could also have a mechanic where Casino Coins are earned automatically for your for a few days automatically, depending on your participation level. Visit the casino again and play some games to "wake" things up and get them going again.

You just came up with a great idea, I think there's only two or three casino game manufacturers in the world, one of them may want to pursue this. (Better than Big Bang Theory and Sex in the City)

Note that it refers to gamblers who are big losers. Casinos have other terms to refer to players who regularly leave with more than they brought in.

Don't leave us hanging. What's the term?

The industry calls them "advantage players", usually in the context of identifying and banning them.

Sharks, in poker at least.

And "banned", in the case of blackjack.

I actually didn't know that, thank you! Completely makes sense.

I know it created some friction after a while when the company realized that calling users a synonym for fat, even if internally only and without that intent, was a bad idea (their game also targeted girls making it worse).