Wow, the letter of intent thing is kind of depressing. I mean, say what you like about Dragon's Den/Shark Tank esque 'business' TV shows, but that point comes up in almost every episode; a letter of intent is not a deal or contract. But no, a '2 billion dollar' business was rewarding staff for getting these.

And yeah, all the expensive office space, fraternity esque atmosphere, manager posing for photoshoots stuff... it's like the company was set up and run by people who wanted the glamour of running a large company rather than those who wanted to actually make a viable business out of it. The whole thing feels like something you'd read about a dotcom business in the 90s, right before the crash.