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Re:Apple introduces the iPhone SE by aerovistae on Monday March 21, 2016 @01:57PM (#11330136)
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Re:Apple introduces the iPhone SE by 0942v8653 on Monday March 21, 2016 @02:01PM (#11330185)
[…]/2016/03/21/iphone-se-apple-small-iphone-seo-is-fun/

SEO as in search engine optimization — they're including the words "apple small iphone" to try and raise their search engine rank.

Re:Apple introduces the iPhone SE by mercer on Tuesday March 22, 2016 @12:31PM (#11337733)
Does that actually have any effect? I recall reading that google doesn't really pay attention much to URL's (or meta keywords for that matter).
Re:Apple introduces the iPhone SE by theGREENsuit on Monday March 21, 2016 @02:00PM (#11330164)
The techcrunch url ends with: 'iphone-se-apple-small-iphone-seo-is-fun'