Right. Selling at this price point they can easily focus on expensive extras. Special terminal with super fast security, then really quick transfers in both ends. If you could do a small airport experience in both ends (1h from hotel room to liftoff) they can charge what they want.

At one point in New York, it was pretty routine for first class passengers on Pan Am to take a helicopter from JFK to the Pan Am building, which had a helipad on the roof. The service may even have been included as part of the fare. (This service was discontinued after an accident though, at least for a time, I believe there was still service to a helipad next to the East River.)

There are still several services providing service to JFK from Manhattan helipads. Blade is one example: https://www.flyblade.com/