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Re:Powa: The startup that fell to earth by eterm on Monday March 21, 2016 @09:38AM (#11327941)
" The start-up said that adding its PowaTag button to sites would reduce the risk of customers changing their mind before completing a purchase "

Instead they'll change their mind after it has been dispatched, costing the vendor more.

In the UK at least distance selling rules mean that anything[1] bought on the internet can be returned up to 14 days later without requiring a reason.

[1] There are of course some exceptions for certain product types.

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