This, so much this. Let's not forget also that most ad blockers fail to block the best kind of advertising: curated, first-party advertisements that are delivered as part of the original page, and which read like the other articles on the same site. Kotaku does a great job with this and their sponsored posts.

It's not advertising itself that I object to, it's distractingly annoying motion and sound, and it's third party content injection. Advertising can be great, but the current trend is for it to be flashy and obnoxious, and that's not OK.