Thank you for ad blocking

Re:Thank you for ad blocking by Grishnakh on Sunday March 20, 2016 @12:35PM (#11323520)

I don't see what the problem is: if the advertisers only pay the site owners based on actual click-throughs (rather than impression), what's the problem?

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Re:Thank you for ad blocking by kazagistar on Sunday March 20, 2016 @06:20PM (#11324958)

I think the problem is that for most ads, impressions are the bulk of your value. For example, a company might advertise so that when you do actually need their service, they come to mind first.

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Re:Thank you for ad blocking by Grishnakh on Sunday March 20, 2016 @06:24PM (#11324979)

For ads on TV, billboards, etc., that's true.

For web ads, I thought that most places had given up on charging by impression, and only charged by click-through.

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