Thank you for ad blocking

Re:Thank you for ad blocking by pbhjpbhj on Sunday March 20, 2016 @11:05AM (#11323191)

Any ideas how that could work in practice, from the advertisers point of view it's likely too risky, too hard to audit?

[ Parent | on HN ]

Re:Thank you for ad blocking by Grishnakh on Sunday March 20, 2016 @12:35PM (#11323520)

I don't see what the problem is: if the advertisers only pay the site owners based on actual click-throughs (rather than impression), what's the problem?

[ Parent | on HN ]

Re:Thank you for ad blocking by kazagistar on Sunday March 20, 2016 @06:20PM (#11324958)

I think the problem is that for most ads, impressions are the bulk of your value. For example, a company might advertise so that when you do actually need their service, they come to mind first.

[ Parent | on HN ]

Re:Thank you for ad blocking by Grishnakh on Sunday March 20, 2016 @06:24PM (#11324979)

For ads on TV, billboards, etc., that's true.

For web ads, I thought that most places had given up on charging by impression, and only charged by click-through.

[ Parent | on HN ]