I think ideas where you reframe an idea that "sounds negative on the surface but is actually good" are great. Much of success is about reframing the perspective of yourself and the people around you. If you can do this effectively, you get your own reality distortion field, which is a very powerful thing to have. Remember that nothing is intrinsically good or bad - good and bad are both human emotional responses that can be reframed in other terms.

I do think this particular article is transparently self-serving, and not in a way that is particularly effective. (For the reader, at least; it's pretty effective for the writer, in that it gets people to read it, nod their heads, and then share it, resulting in more pageviews.) Much better to reframe reality in ways that are long-term beneficial for you rather than just make you feel good once.