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Re:Advertising 'accounts for half of data used to read artic... by meritt on Thursday March 17, 2016 @04:22AM (#11303129)
And you can ignore online ads too (as most of us do). However the similar analogy here is what ReplayTV and Tivo did in the early 2000s -- Provided people with the ability to completely skip those advertisements. ReplayTV went bankrupt due to lawsuits; Tivo removed the adskip feature.

https://www.eff.org/cases/newmark-v-turner

I'm not really trying to defend advertising per-se but I'm trying to point out this isn't a new problem, however the level of entitlement which people feel definitely appears to have increased.

Re:Advertising 'accounts for half of data used to read artic... by rosser on Thursday March 17, 2016 @04:26AM (#11303147)
Yeah, I guess I do feel entitled not to have my browsing habits tracked, dissected, and correlated by actors with demonstrably unclean hands.

Guilty as charged.

Re:Advertising 'accounts for half of data used to read artic... by IanCal on Thursday March 17, 2016 @04:48AM (#11303229)
When you see that adblock has stopped an advert, do you leave the page? Would you use an extension that enforced this?
[dead]
Re:Advertising 'accounts for half of data used to read artic... by dang on Thursday March 17, 2016 @03:45PM (#11307022)
No personal attacks on HN, please. Nor political attacks.
Re:Advertising 'accounts for half of data used to read artic... by Jordrok on Thursday March 17, 2016 @10:12AM (#11304419)
Yes, but there's still nothing preventing someone from DVRing a TV show and then manually fast forwarding through the commercials. I'm sure advertisers would love to put a stop to that too, but it really can't be done unless you go to extreme measures to remove control from the end user and trample over the legitimate use cases.

If advertisers do find some way to prevent "active" ad blocking, the next step will be to download an entire page, ads and all, and then strip out the useless bits. This would even have the side effect of inflating download counts in comparison to actual views.