I saw it mentioned while doing searches a while back and ended up on Quora where a Kilometer rep says in his post:
> our users often call us "Mixpanel on steroids" [1]
I then click through to find ironically, that Kilometer themselves use Mixpanel..
[1]: Screenshot: http://thumbsnap.com/i/kFfmeZEx.png?0310 (from https://www.quora.com/What-are-the-best-Mixpanel-alternative...)
Analytics is such a saturated market at this point. It will be interesting to see how things shake out in terms of consolidation / niches / price ranges.
It is also interesting to me that they decided to invent yet another format in which customer data must be exposed. Just like the previously mentioned companies. https://www.w3.org/2013/12/ceddl-201312.pdf (shameless plug: https://github.com/mkohlmyr/ddl-json-schema)