Sure, Godin has his own buzz words. But his messages are simple. Things like "Go above and beyond" ( http://sethgodin.typepad.com/seths_blog/2010/02/the-least-i-... or http://sethgodin.typepad.com/seths_blog/2010/02/whats-expect... )

It's obvious stuff, no doubt- but it's stuff we all seem to forget.