That is true. Also any specialized profession is going to have jargon just because it makes it easier to discuss things.
Sure, Godin has his own buzz words. But his messages are simple. Things like "Go above and beyond" ( http://sethgodin.typepad.com/seths_blog/2010/02/the-least-i-... or http://sethgodin.typepad.com/seths_blog/2010/02/whats-expect... )
It's obvious stuff, no doubt- but it's stuff we all seem to forget.
Can I interest you in my biz, which is a freemium play on a purple cow concept? We just need enough money to get through The Dip.