This. I still generally find that the really excellent deep content on the Internet is written by people doing it out of passion, not out of trying to make a living from it. Are there exceptions? Of course! Stuff like Rock Paper Shotgun exists and I really enjoy reading that, or TopGear magazine on iOS gets my digital subscription e-dollars, but most of the articles that I really spend time on are small personal hobby blogs or forums.

Content that exists to make profit for the authors is rarely worth the cost of ads IMO. Let them die.