Re:Gmail Ending? Google Starts Migrating Users
by kevinwong on Tuesday February 23, 2016 @08:44AM
(#11158740)
Email has been one of the last holdouts of "services that purely distribute", in an era where Facebook, Twitter, search results, job postings are all tailored/processed by an algorithm before reaching the end user.
In addition, of the things that dominate the finite amount of our "attention" (FB/IG/Google), only email hasn't been fully monetized.
When Inbox first launched, there was a lot of discussion on the end of email as a commodity. However, email's customer today is no longer the user (you and I) but the advertisers' (e.g. context-driven ads in Gmail).
With Inbox, instead of passively showing context-driven ads, Google can take it to the next level similar to what Facebook has done with its newsfeed. From inserting ads/call to actions within the Inbox 'timeline', to forcing advertisers/publishers behavior when it comes to how Inbox interprets/filters/classifies an email (remember the addition of the "Promotions" tab?).
Re:Gmail Ending? Google Starts Migrating Users
by kevinwong on Tuesday February 23, 2016 @10:20AM
(#11159441)
By 'timeline' you can think "list whose order is determined by an algorithm", or however you so choose to interpret your automagical categorization of stuff.
Re:Gmail Ending? Google Starts Migrating Users
by smackfu on Tuesday February 23, 2016 @08:04AM
(#11158562)
So if you use Inbox regularly but still go through GMail to get there, eventually it starts taking you to Inbox directly? Seems like good design to me.
In addition, of the things that dominate the finite amount of our "attention" (FB/IG/Google), only email hasn't been fully monetized.
When Inbox first launched, there was a lot of discussion on the end of email as a commodity. However, email's customer today is no longer the user (you and I) but the advertisers' (e.g. context-driven ads in Gmail).
With Inbox, instead of passively showing context-driven ads, Google can take it to the next level similar to what Facebook has done with its newsfeed. From inserting ads/call to actions within the Inbox 'timeline', to forcing advertisers/publishers behavior when it comes to how Inbox interprets/filters/classifies an email (remember the addition of the "Promotions" tab?).
I'd also like to recommend a recent article which talks about how Inbox is the trojan horse for your personal AI which goes into some other points: http://solveforinteresting.com/inbox-is-the-trojan-horse-for...