It is positive marketing for them. The fears that oversea customers have about US corporations are real, and drive real spending decisions. There will be economic ramifications to Apple and the entire security industry if the FBI wins this fight. For that matter, if the government gets intrusive enough, the fears of not overseas customers are going to start driving buying decisions too.

And let's be honest... this is marketing by the FBI too, picking a convenient fight on ground of their choosing to obtain this new power. The Justice Department is right, but the Federal Goverment is not in a position to throw stones from their glass house here.