Part of the reason I use Addblock rather than another plugin is that I agree with their whole "acceptable adds" idea and I'm perfectly happy with adds if they aren't too annoying. But I wonder how many companies actually use that program?

That came off reading much more judgy than I had intended. I meant it's their prerogative in the same sense that serving the ads in first place was their prerogative, not that there is a moral imperative to listen when they do.

Yeah. That's what I mean. People leave, they have no viewers anymore, everybody happy.