Frankly, I find your comments bordering on disrespectful to the developers and probably depressing to anyone who tries to earn a living developing software.
Don't try to make this into a moral argument.
It speaks to the breadth and quality of the app. The investment of time matters. I pay for Office 365 and Adobe Creative Cloud and the huge investment of time to create the products within those suites is the basis of the whole product. It's what I'm paying for.
It goes without saying that if you do not use this product or have no use for this product, you would not pay anything for it, much less $40 a year. But if you are an actual user of this product and it provides value to you, it is simply ludicrous to say that a $3/mo. commitment to it is "obscene".
I've spent lots on various GTD apps, but lately settled on facilethings.com which is focused on the GTD workflow. I pay around $100/year.
My argument isn't that paying $40 for software a year is obscene, it's that this particular feature set in the competitive space is not worth $40 to me. And correct me if I'm wrong, but if I actually wanted to use these features with my girlfriend, would we not have to both spend $40?
That's not what you said, though. It was your argument, then you realized you were overstating your case. Why not just say so?
"$40 a year is obscene for what they offer IMO". Please feel free to show me the exact time I said "Paying $40 a year for any type of software is ridiculous".
That being said - $40 a year is obscene for what they offer IMO. Luckily I am able to use basic without needed the extra features.
I'd love to pay to support this product, but probably not more than $10 a year. Call me cheap, but this is a nice to have, and competes with free services such as Google Keep.