Well, you have to admit it kind of makes sense. Twitter has become too much about persons turning themselves into brands. It's a logical, if a bit cynical continuation.

After all, Periscope allows anyone to have a live broadcast show - and perhaps, just perhaps, to become the pointless celebrities of their own lives.

I know people who are actively doing, or trying to follow someone else's periscope shows, and it took me a couple of months to realise just why the entire idea rubs me the wrong way.