>there's no such thing as ad blockers for native apps

There is on Android. Two options: install a pseudoVPN proxy that happens to consult an adblocking filter; root your device and install an /etc/hosts blocker.

I don't have direct experience on the hosting question, but I have often though that if you could come up with the purely simplest way to allow a small, local business to create a one-page website, they would pay $30 a month for the service. Better yet, target a specific niche – Restaurants, spas, landscapers, etc. You could then have a dead-simple template they could type their info into.

Not gonna win any design awards, but so many small-biz sites suck badly because the tools available aim to do too much and become complicated or encourage the user (probably non-technical to begin with) to get too fancy and do too much.

Piggy-back off this and up-charge: https://picnic.sh

Biggest challenge would be gaining traction.

I've tried at that price point. They won't pay that but will want you to do more for less. Small business has proved to me that even a simple cms is not something they think their business needs. They're happy to trial and have themes development done as long as it's cheap but they just won't update their site themselves. And mail hosting is worse. forgot passwords and new users issues, Outlook configuration (even though comprehensive instructions were sent) and they want you to respond within the hour like it's enterprise level support.

thinking back one client moved because she said she couldn't update her site herself (note it was a cms) and some dude bamboozled her into drupal. He used the theme I'd built her from my custom cms and years later the site still has the same content copied from the one I did for her..

A friend of mine does that, but there are a few problems with that model:

- it's harder than you think and a lot of work to find new customers

- customers usually want more than "just a website"; you also need to offer things like newsletters, online reservation, etc.

- if you get enough customers to make it worthwhile, you will be get lots of support requests

Every time I meet him, someone calls him for help with their website.

Agreed. I guess I was thinking more of a "landing-page-as-a-service" option.

Barebones, but enough so anyone searching locally wouldn't have trouble finding their phone number, hours, location, etc.

I don't use Facebook or the yellow pages. If you don't have a website, I probably won't find you. And if your website quickly tells me what I want to know vs. making me click through pages under construction to find it, I'll be much happier.

But, as markyc said, Facebook may be the best strategy for small businesses.

maybe a facebook page works better these days though

Good point. Probably the best option for many types of local businesses.