As I read the article I kept thinking things like "what Canon lens?", and "what are the details of the coating?". The paper has a wealth of technical information on all of this.
"Astronomical CCD cameras are a whole different world from DSLR cameras. These are cameras designed exclusively for AP, and most offer active cooling. The nature of a CCD vs a CMOS sensor in a DSLR results in a camera that is higher sensitivity, but also higher noise. Many Astro CCD cameras have mono sensors (no bayer color layer) which means they are used with filter wheels with different colored filters to capture a natural color image. They can also be used with various narrow-band filters to capture light outside the visible spectrum."
from http://soggyastronomer.com/the-best-dslr-cameras-for-astroph...
You are right, most DSLR cameras lose about half of the QE to the rgb filters.
http://arxiv.org/abs/1401.5473
It's not "just" the off-the shelf lenses and cameras, although the lenses are really the crucial part and they are very cleverly used, achieving up to then never achieved low light scattering. At the time it used only 8 lenses, the telescope had weight of more than 100 kg.
Here's the robotic mount they used then:
http://www.bisque.com/sc/pages/ParamountMEII.aspx
The paper with the first results from the Dragonfly:
http://iopscience.iop.org/article/10.1088/2041-8205/782/2/L2...