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A comment on Startup or Shutup – A talk I gave for people thinking of beginning a startup. Parent comment
Sunk costs can be a bankrupting, nation destroying, and species extincting level cognitive error. Sometimes it is best to quit.
Here's a podcast that goes into more detail:
http://freakonomics.com/2014/05/29/the-upside-of-quitting-a-...
The takeaway is that the quicker you quit the faster you can get on to something you can win at.
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Sunk costs can be a bankrupting, nation destroying, and species extincting level cognitive error. Sometimes it is best to quit.
Here's a podcast that goes into more detail:
http://freakonomics.com/2014/05/29/the-upside-of-quitting-a-...
The takeaway is that the quicker you quit the faster you can get on to something you can win at.