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Re:Is Self Hosted Blogging Dead? by hboon on Thursday January 21, 2016 @11:33PM (#10950756)
Read what 37Signals/Basecamp who has spent 15 years building their (huge) audience on their own site says:

https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8...

I think the number 1 reason is reach.

Re:Is Self Hosted Blogging Dead? by adajos on Friday January 22, 2016 @10:39AM (#10953300)
Reach is exactly right. Also good for audience building.

That said, I agree with most of the complaints about Medium as well.