> Peak consumption years of population are between twenties and fifties and the biggest cohort of US demographics - the millennials - is just getting started.

They have no money to spend and little to spend it on. This has a ripple effect.

Many of them don't want to buy cars--Uber/Lyft allows them to dodge that (for now). Lots of them aren't getting married--this then drops spending of the household since they don't have children which sucks up vast amounts of resources. etc.