What I mean to say is your comment about a UI that can be improved would have worked without the words 'crap' and 'dumb fucking'.
Profanity is not equivalent to lack of civility. Some of the most well-spoken people have been some of the most profane and brutal in human history. For example, I wonder if Hitler ever cursed in his speeches.
Anyhow, the flowery language was intended to impress upon the owner of this website that there's an urgent need to fix this website because, well, it won't sell very much as it is.
Too many entrepreneurs think selling is done by showing what you make (hardware, software, website). No, it isn't.
I was in that camp twenty-five years ago. I thought I knew how to sell the wonderful hardware I worked so hard to develop. To my credit, I had the good sense to give myself an "F" during a self evaluation of my ability to sell. And that was followed by working hand-in-hand with our first resellers for a full year.
We'd go show the hardware to potential customers and they'd let me do the pitch. After the visit we'd stop at Starbucks for a post-mortem. For the first four to six months they often started with "why the FUCK did you say...".
After a year I got to the point where I could sell our products almost without uttering a word about them during sales visits. I graduated.
Anyhow, from a salesmanship perspective this website is terrible. All it is good for is to mimic current trends in web styling, yet, from a sales perspective it will be horribly ineffective.
When you are trying to sell a product being clever, trendy or sexy seldom works. Having a beautiful woman eat a burger half naked on a pickup truck isn't going to make me want to go to that restaurant. It's a spectacle. It has shock value. I'll probably watch it. But it does nothing to position the product in a useful manner, compel me to learn more and consider buying it.
Building a website loaded with cool and trendy crap is having a website loaded with cool and trendy crap. It is NOT building a website that rocks at salesmanship.
Some of the ugliest ads and websites rock at selling. A/B testing often reveals incredible surprises about how people respond to what they see online.
The OP needs to pay a sales consultant to help them redo the entire thing. It won't be trendy, but it will sell.
That said, the problem isn't that it doesn't work on the iPad. The problem is that you've managed to build a website using what I call "trendy technologies and look" that is, I am sorry to say, absolutely worthless from a salesmanship perspective.
I can't post a fix-it list here. You would be well served paying a sales consultant who knows your industry to help you redo the entire thing. And I do mean the entire thing.
People want information. Lots of it. Pictures and videos. Downloadable PDF's and specifications. They could not care less about these dumb fucking trends that make websites impossible to use.
Sorry. There's just too much of this crap out there. If you understand sales you know this is precisely NOT what your website should be about. Your web developer is costing you sales.