I know it feels really rad and smart when we see this headlines and say "finally Americans are waking up to privacy conerns!!!11!", but the mere existence of such a headline only indicates Americans' growing apathy to digital footprint of any kind. And for good reason: if Skynet/Matrix/Hal were close to such a self-awareness, we would have already solved some pretty legit issues (e.g., poverty, greed, insecurity, life, etc.).