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Re:Lumosity fined $2M for deceptive ads of “Brain Training” app by raverbashing on Tuesday January 05, 2016 @04:10PM (#10846075)
> The way I see it, they tapped into a widely held belief, rather than fears.

Yes, and they trumpeted it several times per day in a variety of advertising channels

While the belief may exist, they had deceptive ads turned to 11. You don't see puzzles or similar product being advertised almost 24/7 on tv.

I think the FTC is not being heavy handed at all

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