...is the law of the land in USA
It's called "puffery"
https://en.wikipedia.org/wiki/Puffery
> In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally.
US Supreme Court has ruled that lying in ads is protected speech, up to some non-specified boundary:
And as the FTC's actions have indicated, making unproven claims of direct medical benefit is not simple puffery.
The whole piece is pretty unclear about whether they're shutting down Lumosity, or shutting down Lumos Labs while somehow not shutting down Lumosity.
But, the article as a whole is more intelligible with the meaning "The order imposes a $50 million judgment against Lumos Labs, and the judgment will be suspended due to Lumos Labs' financial condition after it pays $2 million".
In short, I just downvoted you and then replied to you.
No, it's not. It's like they were appropriately fined for profiting off unproven medical claims.
> Testimonials being paid for shills? Like, say it ain't so. Every damed commercial you've ever seen in your life has fake people presenting fake testimonials. It's assumed.
And they're labelled as an actor representation. Giving them a pass because it's "assumed" is irresponsible and harmful to those who might not otherwise know.