Well, I heard about it from T-Mobile directly and from several other sources as it was splashed over the mainstream news, on here, on Reddit, and in other media. They aren't keeping it a secret. And in every article they mention that you can disable it; so if you care, you can.

I strongly care about net neutrality, too. And I wouldn't personally care if they texted me with a "reply with 'disable' to disable Binge On" text message, but too many people with no clue of the ramifications might disable it.

You'd really need to force people to learn something that 98% of T-Mobile customers don't care about -- and I would find it annoying to be forced to learn something that I personally find obvious.

> I strongly care about net neutrality, too. And I wouldn't personally care if they texted me with a "reply with 'disable' to disable Binge On" text message, but too many people with no clue of the ramifications might disable it.

T-Mobile customer here! My plan supports BingeOn, and I received a text message from them with a link to a webpage with full details, including information on how to opt out.

I think they've handled this perfectly. No association other than a satisfied customer for 14 years.

I honestly didn't even really know what it was until I dug into the EFF article, and I'm a TMO customer (I've unsubscribed from nearly every non-account info email they send, so maybe I missed it?). Again, probably in the minority, but I do care -- especially since the "benefits" of Binge On don't apply to my unlimited account.

> Well, I heard about it from T-Mobile directly

Was this email or text? I'm on T-Mobile, and this is the first I've heard of it. Just searched my email and there's no mention of "Binge On", and I'm not seeing anything in my texts from them.

I, on the other hand, couldn't give a damn. Nothing is more annoying than some notice telling me they're downgrading my video. Couldn't care less to know.

To add to your point, you couldn't care less to know that your video was downgraded because you are still happy with the downgraded 480p quality.

They don't have to ask you because new T-Mobile plans are opt-in for existing subscribers, they don't switch people over automatically, you have to ask them to switch you to the new plan.

I am still on the classic Simple Choice plan, myself, partially because I don't consume enough video for BingeOn to be compelling, and partially because the new plan doesn't offer my current 3GB add-on -- I'd have to change to a 6GB add-on for more money each month. I don't use my 3GB as it is, so it doesn't make sense for me to switch.

Not sure if I understand you correctly, but I, an existing subscriber, was automatically enrolled in Binge On. Like I said somewhere else, I didn't even know what it was until I read the EFF piece, and it seems like something I was opted in to for TMO's benefit, since my unlimited plan doesn't come with data caps.

Interesting, that does seem connected to your unlimited plan. I do not have unlimited data and I was not automatically enrolled.