> I strongly care about net neutrality, too. And I wouldn't personally care if they texted me with a "reply with 'disable' to disable Binge On" text message, but too many people with no clue of the ramifications might disable it.

T-Mobile customer here! My plan supports BingeOn, and I received a text message from them with a link to a webpage with full details, including information on how to opt out.

I think they've handled this perfectly. No association other than a satisfied customer for 14 years.